This is an updated and improved version a blog post originally published on Hubspot.com. The original blog post does not exist anymore.
Nowadays the majority of business is done on the Internet. Consumers search for whatever they want on Google and choose one of the first results that pops up.
In order to get to the top of Google you need carefully planned content creation strategy and proper execution. Also, you need to make sure that your website is in proper technical condition in terms of SEO.
The purpose of this blog post is to give you some ideas on what to do if you are stuck on creating content for your online business.
Keep on reading to find out how to get unstuck and back on track.
Problem #1: Not knowing what to write about.
Not knowing what to write about is a problem, which even the most experienced bloggers face sometimes.
Fall back on your editorial calendar, where you keep a backlog of topics to write about. Having an editorial calendar is one of the best ways to overcome writing block.
You will always be motivated when you have a clear plan mapped out and you will never have to worry about coming up with the next idea. In order to improve your efficiency even further, you should try to map out your blogging ideas and goals on quarterly basis and then stick to that plan.
At the end of each quarter, go back to the initial plan and see what happened. See how you can improve your productivity and try to beat the quarterly goals earlier.
Problem #2: Not knowing how to approach this topic.
Solution: Here are several steps, which you can use in order to speed up the process.
Step 1: Craft the headline. Use data to back-up the claims made and avoid the use of overly-descriptive words like amazing, awesome etc.
Do not give all the info away in the headline. You need to keep readers interested. Create the headline in a way that the reader will click it. However, make sure to avoid click baits. They are just too annoying and may ruin reputation. Here are some formulas, which you can use in order to tackle the headline
Step 2: Write a solid opening. Once the user reads the headline, they would proceed to reading the introduction if the headline got their attention. Now, it is your job to make sure that you caught the attention of the readers so they can continue reading.
Step 3: Start by creating an outline of the blog post. Include subheadings throughout the blog post and then fill in the different sections with well-researched, useful and actionable information and data.
Step 4: polish the blog post. Add or remove some points if necessary. Add facts, data and images from authoritative sources. Link them in your blog post.
Give the blog post a read or two and if something doesn’t read as easily as it should go back and polish it. Break up some of the sentences if they are too long. Break up the longer paragraphs. Remember, this a blog post and not an academic research paper.
Step 5: Pubslish and promote. Start promoting the article once its live. First, spread it across your social media channels.
Contact the websites you have linked to in the article and let them know that you found their so useful that you decided to link to their work.
Thank them for the great work they have done and kindly suggest them that they could share your article in their social media channels.
Problem #3: I’m just not in the mood to write.
There are several strategies, which you can use in order to get in the writing mood. First, stop believing that you have to be in a certain mood in order to start writing. If you keep coming with excuses you will never get much, if anything, done. Also, identify what motivates you when blogging.
A professional blog is a great tool, which can help you showcase your expertize in your industry, it can help get in touch with important people in your industry.
Also it can be financially rewarding as potential clients or employers will have the chance to see your experience and knowledge and hire you straight away for the job.
So, are you really willing to continue procrastinating with your blog when you are aware of the opportunities that it can bring you?
Problem #4: I can’t find the words.
Write like you speak. Content should be free of jargon and business babble, anyway.
If you write like you speak, it will be an easier writing and reading experience.
Do not, however, write like you think. Our brains are jumbled messes. We filter ourselves for a reason.
Problem #5: I can’t write an intro.
According to BloggingWizard, there are several key steps, which you must undertake in order to create effective opening to a blog post:
Address your audience with the very first sentence;
Use emotions when describing the problem they are having
Identify their problem
Use their hopes and dreams
Promise something that the readers hope to get out of your blog post
Transition by using hints
Use these powerful steps and you will never have to stare at the empty screen wondering how to get started.
Problem #6: I can’t come up with examples to support my content.
Having a good examples to support your content can not only improve your content, but also can help you make new connections and increase your authority.
Here is how to find such examples.
Use Google to find authoritative sources that support what you are writing about.
Talk to people who can supply you with supporting information
Avoid using false or outdated information
Link to the quoted information in suitable places throughout your blog post
Let the authors know that you have cited their information in your work
Problem #7: I keep getting distracted.
It is easy to get distracted. Especially when you have dozens of tabs open and constant notifications popping up.
Here are some practical tips, which you can apply in order to avoid getting distracted.
Use the productivity plugin called RescueTime. Its’ purpose is to figure out how you spend your time online and then provide you with a detailed report. Use this report to figure out where you waste time and then reorganize this time accordingly.
Install another plugin called StayFocusd. Use the report, which the RescueTime plugin generated and block the sites where you waste the most time.
Bonus tip: finish what you start. There is nothing like the satisfying feeling that you were ACTUALLY productive and got to the end of your project.
Problem #8: Someone interrupted me, and now I can’t get back on track.
It is good when you communicate with your co-workers. Good communication with co-workers is essential to building proper corporate culture.
However, it is also a distraction. If a co-worker keeps distracting you, let them know that although you appreciate their interest in building a relationship, you still have important work to finish that will take at least few more hours to get done.
Also, another good tip to apply is to use headphones and listen to some music in order to avoid getting distracted by your environment. However, make sure not to listen to the music too loud as it can damage your ears.
Last, but not least, discipline yourself, be proactive with time management and you will get more done in no time.
Problem #9: I don’t even know where to start.
Not knowing where to start can be a problem even for the most experienced professionals in your field. However, there are simple ways to tackle a project that will usually take lots of time to be completed.
Here are some actionable tips, which you can use to save time and get started write away.
Look at the project from above
Find out what are the key parts of this project
Figure out how much effort it will be required
Build a list of the key sub-projects
If you follow this methodology your blogging efforts should be an almost effortless.
Problem #10: I’m not qualified to write this.
First of all, it is important to be honest about what you know and what you don’t know. Being honest will increase your trustworthiness. Next, figure out what you don’t know or don’t know about enough and put together a plan on how do you plan to become knowledgeable in the space.
Are you going to read industry leaders’ opinions?
Are you going to attend courses ?
There are endless choices nowadays, however make sure that the source of education you choose is trustworthy and has good reputation in the relevant industry.
Writing a blog post can sometimes be a tough task. Especially a blog post, which has the purpose to help you build a reputation, turn you into an industry-authority and help you close more deals. However, it doesn’t always have to be like that. Just apply the steps, which we went over in this blog post and start producing better quality content now!